Whether you are selling your house in Sydney, your investment property in Gold Coast or your holiday home in Surfers Paradise, you need to put it out to the market and appeal to the right audience. For most property owners, a quick sale is the prime target! However, if you don’t know which markets your property for sale falls in, you will have trouble attracting the attention of your ideal buyer. Here are some handy tips from Capital Wealth Property on appealing to the right market with your property for sale.
The right real estate agent
Some real estate agents are better equipped to handle specific properties. For instance, some agents specialise on luxury properties in Sydney while others specialise on residential properties in Melbourne. If you are aware of your property type, find an agent with a good track record of handling that specific type.
Assess your competition
Make sure to check out other homes or properties similar to yours in your area. This will provide you with an idea on prices and specifications. Keep an eye out for open houses to get to know potential buyers for your property type. Note the ages of interested parties, whether they are a family or not and the questions they ask.
Be careful with styling
The same property can be styled in different ways to appeal to different buyers. Most real estate experts recommend steering clear from bright colours, bold prints and vibrant details. You need to play safe without coming off as dull. Identify your audience and style your home to appeal to them. Be cautious when using colour and accents as they can be perceived in different ways by different buyers. Simply give your ideal audience what they want at the moment and you will draw them right in!
Take your time
In reality, all this research and updates to your property along with the styling is going to take time. Property sales agents often seek the assistance of professional property stylists to perfect the look while also taking the time to research the market conditions. In some cases, sellers contact real estate professionals even when they have no immediate plans to sell their property. The idea is to take the agents’ advice on renovations, property improvements and styling to ensure that they can get a good price when they eventually put their property on the market.